
ABOUT GIGI
Entrepreneur. Author. Speaker. Founder. Storyteller.
Gigi Butler’s journey to success is a powerful story of ambition, resilience, and reinvention. When she first arrived in Nashville, her dream wasn’t baking—it was country music. Determined to make it in Music City, Gigi worked tirelessly to support herself, launching Gigi’s Cleaning Company at just 15 years old. She cleaned houses by day and pursued her music dreams by night in Nashville’s honky-tonks.
That same entrepreneurial spirit eventually led her in a new direction—into the kitchen—where she created Gigi’s Cupcakes, which grew into one of the most successful cupcake franchises in the United States. From humble beginnings to national recognition, Gigi’s story has been featured in major media outlets including Forbes, Business Insider, MSNBC, Fox Business, and the television show Undercover Boss. Often referred to as the “Queen of Sweet Success,” she has become a leading voice of inspiration for entrepreneurs, dreamers, and anyone seeking to reinvent their lives.
Her memoir, The Secret Ingredient, chronicles her journey from cleaning houses to building a multimilliondollar brand, offering an honest look at the sacrifices, setbacks, and triumphs along the way. Her upcoming book further explores the meaningful connections between love, baking, faith, and devotion, giving readers a deeper glimpse into the heart behind her success.
Gigi’s story is a testament to the fact that success is rarely a straight line, but rather a journey defined by courage, faith, perseverance, and the willingness to start again. It’s a celebration of the human spirit—and a reminder that with creativity, determination, and belief, dreams can lead far beyond what we imagine. Today, Gigi continues to inspire audiences through speaking, writing, and new ventures, including her role as host of the upcoming television show In the Kitchen with Gigi, launching this fall on Christian Television Network (CTN) and ON DEMAND on Roku, Apple TV, Google TV and other streaming platforms. Through it, she brings together her passions for food, faith, and storytelling to uplift and encourage viewers.
In the Kitchen with Gigi —brings together her love of cooking, storytelling, faith, and hospitality. Each week, Gigi welcomes inspiring guests into her kitchen to prepare a meal, share their personal journeys, and talk about the faith that has carried them through life’s greatest challenges and victories.
Gigi had written a devotional where she paired Scripture with recipes, reflecting her belief that food can nourish both the body and the soul. That passion led Gigi to partner with her longtime friend Sandra Lee, a veteran television and radio producer, songwriter, and marketing professional, to create In the Kitchen with Gigi. The result is more than a cooking show and more than a talk show. Each week, Gigi welcomes inspiring guests into her kitchen to cook a meal, share their stories, and talk openly about their journeys of bold faith, perseverance, hope, and purpose—with Scripture woven naturally into the conversation.

Gigi and Sandra Lee believe they have created something truly special and unique: a show where great food brings people to the table, meaningful stories open hearts, and faith leaves viewers inspired.
Come for the food. Stay for the stories. Leave inspired.
